We get people. What they do. Why it matters. What that means for your business.
We decode behaviour so you can lead with confidence, not assumptions. No fluff. Just sharp insights that drive action.
We turn real understanding into ideas that move you forward. Whether it’s shaping strategy, sparking innovation, or refining experience, we uncover the truths that drive action - and bring clarity to what comes next.
We help you hear what matters.
Customer feedback is everywhere - but real understanding is rare. We help you uncover what customers truly value - so you can design products, services, and experiences that hit the mark. Our Voice of Customer solutions go beyond feedback to deliver clear, actionable insight that drives relevance, loyalty, and growth.
Turn feedback into action
We stay in the conversation.
Online communities give you a front-row seat to your customers’ world. We build spaces where people share openly, think deeply, and help shape what comes next. It’s real-time access to real people - so you can test, learn, and build products, services and experiences they actually want.
Step into the conversation
Strategy when it counts.
Speed matters – but so does depth. In a world moving at speed, businesses need answers that are fast - but never shallow. Our on-demand research flexes to fit your needs, from quick-turn questions to complex strategic challenges. We combine human intelligence with agile delivery to give you clarity when it counts - so you can move faster, think smarter, and stay ahead.
Make smarter moves
so you can lead what’s next.
Syndicated research shouldn’t just deliver scores - it should deliver clarity and help you shape what’s next. We go beyond the numbers to reveal what’s shifting in your category, what’s driving behaviour, and where the opportunities lie. Our syndicated studies evolve with the market, turning tracking into traction - so you can move with confidence, not just measure performance.
See what’s shifting
so you can shape what comes next.
Digital journeys reveal more than clicks - they uncover intent, friction, and opportunity. We track how your customers move, where they drop off, and what drives action. But we don’t stop there - we also analyse competitor journeys, so you can benchmark performance, spot gaps, and stay ahead of the curve. Whether you're refining experiences or anticipating market shifts, our intelligence helps you act with precision and lead with confidence.
See how people decide
In a world full of noise, hype, and half-truths, we cut through with sharp insight and real understanding. It’s not just what we do. It’s why we’re here.
See what drives us
We could tell you what we do – but it’s better coming from the people we work with. These are the real stories, straight from our clients, about what it’s like to team up with P1. The clarity, the momentum, the “finally, someone gets it” moments. It’s not just about outcome – it’s about the experience along the way.
















































































































































































































Curious minds. Sharp thinkers. Good humans. We back each other, challenge each other, and grow together. Because great insight starts with great people - and that’s what makes the work matter.












