On-Demand Market Research

Made for decision-makers.

Fast research is easy. Smart research that helps you move forward? That’s harder - and that’s what we do.

On-Demand Market Research

Insight that works as hard as you do.

Our on-demand research is built for pace and purpose. Whether you're testing a new idea, exploring customer behaviour, or making a call on brand strategy, we flex to fit your challenge - and deliver insight that’s useful. We’re not just here to tick boxes. We ask better questions, think beyond the brief, and focus on what moves your business forward.

Insight that works as hard as you do.

Smarter questions. Better answers.

Our clients say we’re easy to work with, quick to understand what matters, and open to new ways to finding better answers.

Smarter questions. Better answers.

It’s not just how we work – it’s how we show up. Like it’s our business too. We’re all in.

What you get

Business-first thinking

Business-first thinking

Focused on outcomes, not just outputs

Flexible design

Flexible design

Tailored to your challenge, not a template

Lean delivery

Lean delivery

Clear answers, no noise

Speed without compromise

Speed without compromise

Fast answers that don’t sacrifice depth

Smarter questions, sharper insight

Smarter questions, sharper insight

Research that goes beyond the obvious

Because better decisions need more than speed – they need clarity, confidence and impact.

FAQ

Market research is the process of gathering, analysing, and interpreting information about a market, product, or service to support better business decisions. It helps organisations understand customer needs, behaviours, and market trends. Leading research firms like Platform One use both qualitative and quantitative methods to deliver actionable insights. 

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We chose Platform One due to the ease of doing business, matched with a professionalism not seen enough these days. They are always ready to assist & improve, using initiative to pre-empt improvements or highlight areas of concern. Nothing is ever an issue; being multi-branded we have many different requirements and Brand-specific needs, however this has never been a problem. And the efficiency of completing tasks is exceptional.

Ben Neal

Ben Neal

GM, Aftersales - Australia & NZ

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Three years ago, we created our consumer community. Today, it’s a real success: the community has grown, and we’re gaining more insights than ever before. This approach allows us to quickly survey our target audience, increase our efficiency, and develop our expertise. We also owe this success to the invaluable daily support of the Platform One team. Their availability, responsiveness, and expertise have been essential in moving the project forward. We extend our deepest gratitude to them. Today, HomeLab is much more than a research tool: it’s a true strategic lever for Schmidt Groupe.

Cassandre Barthelemy

Cassandre Barthelemy

Research Executive

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We have worked with Platform One since 2018. In that time, our research community has grown in size, engagement with our community members has increased, as well as the volume of projects and stakeholders we are able to support across Scentre Group. Customer feedback from our research community has underpinned our planning process, ensuring we deliver activities and experiences that customers really want. It also allows us to test and measure our communications and initiatives, developing a deep understanding of what resonates with our customers. In turn, this encourages them to visit our Westfield destinations more often and for longer.

Emma Gillingham

Emma Gillingham

Group Manager Research

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Our collaboration with Platform One was established several years ago, and we are very satisfied with this partnership. We would like to highlight the commitment and high level of expertise of our account managers, whose availability and kindness are a major asset in supporting us with the delivery of our projects. Platform One is an essential tool that enables us to conduct highly diverse customer studies (both quantitative and qualitative) with great speed and responsiveness. It is crucial for capturing insights from our clients, which helps us anticipate their needs and refine the launch of our future products and services.

Estelle Lelong

Estelle Lelong

Head of Customer Community

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Platform One has been our Voice of Customer partner for nearly a decade, and their impact has been invaluable. They’ve helped us build and embed a program that delivers real-time insights, drives action, and continually improves our customer metrics. It’s not only strengthened customer loyalty and informed better decisions - it’s also supported our brand reputation and helped shape key business initiatives. Platform One is more than a provider - they’re a true partner, evolving with us and adding value every step of the way.

Lee Chadwick

Lee Chadwick

Chief Executive Officer

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Platform One has been helping us run our online community for 10 years. The team provides excellent advice and support in the management of our community as well as other ad hoc projects. Our customer panel is an extremely valuable source of insight for us and we believe the quality of the insights gained are far more considered than panel participants because they have ‘skin in the game’ and because membership is by invitation only there is a greatly reduced risk of bots and ‘professional respondents’ whose main motivation is to sign up for the rewards rather than contributing to valuable insights which help inform business decisions.

Sarah Dixey

Sarah Dixey

Principal, Customer Research & Insights

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