When did you last feel truly delighted by a customer experience? How did it make you feel? Will it mean you’ll be back again? Will you tell your friends about it?

Surprising and delighting your customers is your ticket to achieving customer advocacy and loyalty...and often it’s the little things that make a big difference.

It’s the bow on the new car, it’s the unexpected 10% off at the cash register, it’s the complimentary gift wrapping, it’s the small cookie with your coffee…all these things, make a difference to people’s days and importantly their perception of your brand.

So today, think about:

1. Going the extra mile
2. Doing the unexpected
3. Showing your customers that you truly care about them

Because everyone loves to be delighted.