Beyond Budgeting: How Gen Z are rethinking financial decisions

The old rules no longer apply. For Gen Z, financial security isn’t about one steady job or saving for a house — it’s about multiple income streams, flexibility, and a ‘fast or feast’ approach that’s redefining wealth, work, and value.

How insight communities are facilitating and delivering smarter decisions across product development, communications testing, and brand strategy, with examples from Australia, France, and the USA